Privacy Policy (GDPR Compliant)

Last Updated: October 30, 2025

Apex Website Audit (“we,” “our,” “us”) is committed to protecting your privacy and ensuring compliance with the General Data Protection Regulation (GDPR). This Privacy Policy explains how we collect, use, and protect your personal data when you request or receive a website audit from us.

By submitting your information or accessing this service, you consent to the practices described in this policy.

1. Data Controller

Apex Website Audit
Email: info@apexwebsiteaudit.com
Website: apexwebsiteaudit.com

We are the data controller responsible for your personal data.

2. Personal Data We Collect

When you request an audit, we may collect the following information:

Identity & Contact Information

  • Name
  • Email address
  • Company name

Website Information

  • Website URL
  • Publicly-available technical and performance data gathered during the audit

We do not request, require, or accept login credentials to your website, CMS, hosting, analytics platform, or any other system. We will never ask for backend access.

3. Lawful Basis for Processing (GDPR Article 6)

We process your data based on:

  • Contractual necessity – to provide the website audit you requested
  • Legitimate interest – to improve services and communicate with you
  • Consent – when you voluntarily submit data or request updates

4. How We Use Your Data

We use your data to:

  • Deliver your website audit and findings
  • Communicate with you regarding your audit request
  • Maintain service records
  • Improve our audit process and tools

Your data is not sold, shared, or used for automated decision-making or profiling.

5. Third-Party Tools

We may use third-party scanning or analysis tools to evaluate your public website performance and SEO structure. These tools analyze publicly accessible data only.

Examples include:

  • Website crawlers
  • Speed and accessibility audit tools
  • SEO scanning platforms

No personal login credentials or restricted platform access is ever required or permitted.

6. International Data Transfers

Your data may be stored or processed in the United States or other locations where we operate or use secure third-party tools.
We ensure appropriate safeguards under GDPR for any international transfers.

7. Data Retention

We retain personal data only as long as necessary to:

  • Provide your audit
  • Maintain service records
  • Comply with legal obligations

You may request deletion at any time.

8. Your GDPR Rights

Under GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate or incomplete data
  • Erase your data (“right to be forgotten”)
  • Restrict processing
  • Object to certain uses
  • Data portability
  • Withdraw consent at any time

To exercise these rights, email us at info@apexwebsiteaudit.com.

We will respond within 30 days, as required by GDPR.

9. Data Security

We use reasonable administrative and technical safeguards to protect your data against loss, misuse, or unauthorized access.

10. Cookies & Website Analytics

Our website may use cookies or analytics tools to improve performance and user experience. You may control cookies through your browser settings.

11. Children’s Data

Our services are not intended for individuals under 18.
We do not knowingly collect data from minors.

12. Changes to This Policy

We may update this policy periodically. Updates will be posted on this page with a new “Last Updated” date.

13. Contact Us

For privacy questions or GDPR requests, contact:

Apex Website Audit
📧 info@apexwebsiteaudit.com
🌐 apexwebsiteaudit.com